Calculate return on investment for any business, project or marketing campaign. Instant results, any currency, no signup.
$
$
ROI
—
return on investment
NET PROFIT
—
return − investment
TOTAL RETURN
—
final value
RETURN RATIO
—
return per unit invested
—
—
Initial Investment—
Final Value—
Net Profit—
ROI—
$
$
$
MARKETING ROI
—
return on ad spend
NET PROFIT
—
after all costs
ROAS
—
revenue per spend
COST PER LEAD
—
if leads provided
—
—
$
$
yrs
ANNUALIZED ROI
—
per year (CAGR)
TOTAL ROI
—
over full period
NET PROFIT
—
total gain
PAYBACK PERIOD
—
years to break even
What is ROI?
Return on Investment (ROI) measures the efficiency of an investment. It tells you how much profit you made relative to the cost. ROI is used by businesses, marketers, and investors to evaluate whether an investment is worth making.
ROI = ((Final Value − Initial Investment) ÷ Initial Investment) × 100
Industry ROI Benchmarks
Use these benchmarks to compare your results against typical industry performance:
Email Marketing
3,600%
$36 return per $1 spent
SEO
2,200%
Long-term compounding
Social Media Ads
250%
Varies by platform
Stock Market (avg)
10%
Per year, S&P 500 avg
Real Estate
8–12%
Annual average
Google Ads
200%
$2 return per $1 spent
Frequently Asked Questions
What is a good ROI?
It depends on the type of investment. For stocks, 7–10% annually is considered good. For marketing campaigns, anything above 100% (doubling your spend) is typically strong. For business investments, aim for at least 15–20%.
What's the difference between ROI and ROAS?
ROI (Return on Investment) accounts for all costs including COGS and operating expenses. ROAS (Return on Ad Spend) only looks at revenue relative to the ad spend itself — it doesn't account for other costs, so it's always higher than ROI.
Can ROI be negative?
Yes. A negative ROI means you lost money on the investment. For example, if you invested $10,000 and got back $7,000, your ROI is -30%. This is a loss and signals the investment was not profitable.
What is annualized ROI?
Annualized ROI (also called CAGR — Compound Annual Growth Rate) breaks down a multi-year return into a per-year figure so you can compare investments of different time lengths on equal footing.